Sports marketing
Sport connects and offers companies opportunities to get their brand top of mind, with sports marketing we strengthen your brand and the bond with employees and associates.
Brand awareness and fans
Sports marketing is a broad term. Generally it covers the following marketing activities:
- Promoting sports teams and events.
- Using teams, events or individual athletes as brand ambassadors to market products and services.
- Promoting participation in a specific sport.
So what’s the plan?
You cannot just pick any sport for a brand. It has to be a good fit. It needs to generate buy-in. The team or player needs to be made of the same DNA as your brand. That’s why we always start with a marketing and sponsor plan to identify your audience and your ambitions, and strong candidates in the sporting world. Only then do we develop the specific detailed go-to-market strategy for you.
The ROI? The measure of success
The advantage of sports marketing is that you can accurately measure your return on investment.
- Sporting topics are among the most popular accounts on social media. A simple scan tells you how often your brand is shared, organically and spontaneously.
- With the right tracking tools you can create fast, clear and measurable responses among followers on social media, through remarketing...
Sporting events strengthen team spirit
For us, sports marketing is much more than branding. We use sports and our contacts in the sporting world to organise live events too.
A sport-themed teambuilding event for your employees. A corporate event to give your customers a front-row experience at a big match.
Our event teams are dedicated to boosting your employer branding or customer loyalty.
Which channels do we activate
in your marketing mix?
That depends on your objectives. There is no standard 'power up your brand' formula. Together, we look at how best to package your message and through which channels to engage your target audience.
