Electrolux helps people exceed their expectations every day by ensuring a pleasant cooking experience and making housework less of a chore. So how do you get new employees on board with that aspiration?
We developed an eye-catching (online) employer branding campaign to inspire them.
Customer-friendly service is a cornerstone of Electrolux’s corporate culture. The company needed to recruit contact centre agents and service technicians to be able to sustain the quality of that service.
In response, we rolled out an employer branding campaign in the style of AEG, the Swedish group’s most popular brand.
Video attracts the right profiles
Our video team developed the storyline for an employer branding video, adding a dash of creativity to the mix, and took care of shooting and editing. The result is a dynamic video that speaks directly to the target groups, inviting them to join the customer care team to ensure customers are given the best possible service.
Online applications welcome
A special landing page was created on the AEG website, where candidates could get more information and submit their application. The employer branding video was featured prominently there.
The clear description of the two vacancies and a few employee testimonials help persuade interested people that AEG is a great place to work.
Targeted online marketing campaign.
We opted for an online marketing approach to bring the video and the vacancies to the attention of the target group, with LinkedIn, Facebook and Instagram all included in the mix. It worked a treat. Electrolux has been able to quickly attract a number of strong profiles. Mission accomplished.